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“Heir to the throne” embodies the spirit of the underdog and was the brain child of Trends & Tags photographer and creative director Christina Ebenezer.


Empowered by the radical social movements in urban culture, the rebellious nature of street wear and British urban music. The final results is showcased beautifully in our SS18 look book.


Fashion, music and popular culture can be seen as the universal lubricants in today’s society, we demonstrate this fusion in our latest SS18 look book “Heir to the throne”.


This campaign includes some of the freshest British urban artist to cut through 2018 including Ms Banks, Dream McLean, Nathalie Sade, Vianni, Ta’Shan, SNE, Monique Lawz and Afro B, wearing some of the hottest emerging British street wear brands Unknown London, Okayla, Cranium Empire and Marbek.


Set in an Edwardian townhouse the magic truly comes to life when this current era is paired up with historical backgrounds. The creative aesthetics of this campaign is quirky, fun yet so diverse. We are only getting started…buckle up!

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