It’s been a massive couple of weeks for Drake. Not only has the Toronto-born artist reached number one with his track ‘In My Feelings’ on both the Billboard and UK Singles Chart, his new album ‘Scorpion’ is looking at four weeks running at number one on the Billboard chart, too. But it’s not just his music that we’ve been watching at Trends&Tags, but his style also.
Drake’s always been known for his love of casual fashion and urban streetwear, from wearing Stone Island to creating his own label, OVO clothing, he’s shown himself to be not only an original artist but also one with a unique style. And so, we’ve compiled the top three fashion moments in his new ‘Nonstop’ video that dropped yesterday:
NIKE X OVO PREVIEW
The video also included clips of Drake’s surprise set at Wireless, wearing unreleased clothes from an upcoming collab with Nike. OVO, Drake’s clothing line, is already established as a well-known urban brand, sported by celebrities like Rihanna, and the possibility of a collab between Nike and OVO sent social media wild about release dates. The sports jersey features the classic Nike swoosh, along with the OVO crest and logo. A surprise collaboration considering Drake was rumoured to be collabing with Adidas.
POLO JUMPER AT ANNABEL’S
If you’re a guy and going to any club in central London, you already know that there’s going to be a strict dress code. But for Annabel’s, a members-only club that everyone from the Queen to Kendall Jenner have visited, you’re not even allowed in the door if you’re not wearing a suit jacket. That’s what makes the clip of Drake wearing a button-down polo jumper so surreal, surrounded by party-goers like French Montana wearing a camo shirt and chains, in the strictest club in London.
DURAG AT TEA
Could there be a bigger contrast? We don’t think so. When you think of the type of people who go to tea in the city, you don’t really imagine rappers, much less durag wearing ones. Drake somehow manages to make it look bouji and effortless all at once, sipping tea while rapping that his “palace looks like Buckingham”.
Words: Charnte Williams